In Promotional Video, Lady Gaga Modernizes the Mona Lisa’s Smile

Gaga waves at the painting, after that feels a thrill of ideas. A little bit of motion picture magic entailing a jump cut, a pane of glass, an electronic camera frying pan, and drawing focus, makes it show up that Gaga inscribes a big red smile across the enigmatic girl’s lips. All the while, Gaga’s new song “The Joker” plays in the background.

It’s difficult to cover the picture of site visitors to the Louvre striking a warrior posture in the gallery’s Cour Marly or grunting via an extreme cardio session in the darkness of the Winged Triumph of Samothrace, both of which were implemented many thanks to a program called “Run in the Louvre” that the gallery released throughout this year’s Summer season Olympics in Paris.

The current crossover advertising occasion at the gallery is linked to the October 2 release of the Joker: Folie à Deux, the follow up to the 2019 Joaquin Phoenix metro automobile The Joker. The gallery released an 80-second video featuring Woman Gaga, that stars opposite Phoenix az’s Joker as his maniacal love passion Harleen Quinzel, bopping through the Louvre’s halls, pointing finger guns at invaluable works of art. At some point, Leonardo da Vinci’s Mona Lisa catches her eye.

This isn’t the first time that the museum has actually occupied a cross promotional strategy with a significant pop celebrity. In 2018, Beyoncé and Jay-Zused the gallery as a setup for their “APES ** T” video in which they walked previous, Winged Triumph, The Virgin of the Environment-friendly Padding, Pietà, and obviously, The Mona Lisa.

The video isn’t an area for the movie. According to the museum’s website and The Art Paper, the video was made in partnership with Gaga and Warner Bros. (which is distributing Folie à Deux) to promote the museum’s autumn exhibit “Numbers of the Fool: From the Middle Ages to the Romantics,” which opens up on October 16. That holding true, it’s not likely that Gaga will face jail time for defacing the world’s most renowned photo.