Miu Miu & Prada: Art World Expansion with Helen Marten

Miu Miu and Prada strengthen art ties. Miu Miu features Helen Marten at Art Basel Paris. Prada Mode showcases Elmgreen & Dragset. Performance and music are key elements. Art partnerships are rising.

Prada’s Art World Presence

Miu Miu’s sibling firm, Prada, is likewise locating strong ground in the art world. Its long-running personal club Prada Mode featured a setup by the Danish-Norwegian contemporary art duo, Elmgreen & Dragset, labelled The Audience, throughout the Frieze art fair in London last week.

“The invitation was really generous and very wide, but explicitly [needed] to consist of a performative aspect,” Marten says. “It sort of opposed every one of the traditional gallery or museum invitations that I normally get, and I’ve never ever made a performance before so, it significantly started with composing. I composed the libretto, made to both be built into 5 talks for 5 videos, and sung settings, choral positions, energetic settings and storyteller positions.”

“The literal figuration of bodies in this room has constantly been the missing element from the job. Much of the sculptural work or the gestural work of the paintings or the illustrations indicates the existence of a body, yet that body is never existing.

Marten’s Performance and Music

In this huge setup Marten has actually developed an universe that broadens on her practice, building on her movie work and generating performance and music. Personalities, or “archetypes”– consisting of the Fox, the Mommy, the Snail and the Pet dog Walker– flow with a setup composed of sculpture, kinetic work and movie event regularly on a main phase.

The theatre supervisor Fabio Cherstich, who previously functioned on Miu Miu’s exhibition Stories and Tellers with Goshka Macuga, has actually returned to stage Marten’s job. The performance aspect of this commission has been an “unbelievably interesting” departure for Marten. “The literal figuration of bodies in this room has constantly been the absent component from the job. Much of the sculptural job or the gestural work of the paints or the illustrations suggests the existence of a body, but that body is never ever existing.

Miu Miu’s Art Basel Paris Event

The style brand Miu is getting the rate with its art partnerships this year with its latest event, 30 Blizzards., on the Turner Champion musician Helen Marten, making waves throughout Art Basel Paris.

The video clips depict uninhabited rooms narrated by personalities who splinter off into performances breaking down obstacles between the work and the public space it beings in. The libretto was propounded songs by the author Beatrice Dillon that composed all the songs for the job.

The theatre supervisor Fabio Cherstich, who formerly functioned on Miu Miu’s exhibition Tales and Tellers with Goshka Macuga, has returned to phase Marten’s work. A combination of speech and song, the exhibition provides voice to “complicated however global tropes” of the kid, the carer, the widow, the patient and the lover, according to a statement.